Skims is leaning into family for its latest holiday push, bringing together Kim Kardashian and her sisters Kourtney, Khloe, Kendall, and Kylie for a nostalgic campaign shoot ahead of the brand's October 29 holiday shop launch.
A sister act behind the camera too
Photographer Nadia Lee Cohen shot the campaign, which Kardashian described as a genuinely fun reunion built around a theme that already runs deep in the family. 'The holidays have always been such a special time for our family, so getting to bring all my sisters together for this year's Skims holiday campaign was so much fun,' she said in a release announcing the shop.
What is actually in the shop
The collection includes limited-edition pieces not sold anywhere else, among them festive pajamas, lounge sets, intimates, and knitwear, plus a full range of gifts for men, kids' pajamas, baby onesies, and even pet sweaters. Signature sleepwear returns in Fair Isle prints for the season, while pointelle, waffle knit, and cotton pieces round out the cozier textures, alongside blankets and slippers. Beyond apparel, the shop also includes a 12 day advent calendar and a Jenny Patinkin collaboration called the Skims Cryo Glow Globes.
A tradition the brand leans into every year
Kardashian framed the yearly campaign as something the whole team looks forward to, pointing to the range of the collection as proof there is something for everyone, whether shoppers are after cozy loungewear, festive intimates, or gifts for people outside the family entirely. 'I love that Skims has become part of so many people's holiday traditions, and I can't wait for everyone to see what we have in store this year,' she said. The Skims Holiday Shop goes live October 29 at Skims.com.
