# Robbie Williams Will Headline a Private Evening in Porto Cervo > Big Art Festival returns to the Romazzino on August 9 for its fifth anniversary edition, with a poolside gala dinner, Chopard high jewellery, and a headline set from one of pop's most durable performers. - Source: Star Life - Canonical URL: https://starlife.channel/article/robbie-williams-will-headline-a-private-evening-in-porto-cervo - Author: Hana Vester - Section: Music - Published: 2026-07-29T10:00:00.000Z - Updated: 2026-07-29T10:00:00.000Z - Tags: Robbie Williams, Big Art Festival, Porto Cervo, Chopard --- On August 9, the Romazzino, a Belmond hotel set above the water on the Costa Smeralda, becomes the setting for one of the more closely held events of the European summer. Big Art Festival returns to Porto Cervo for a second consecutive year, and this time the headline booking is Robbie Williams. The evening is built around the hotel's pool. Guests arrive for a sunset cocktail over the Mediterranean, sit down to a gala dinner, and the night ends with a live performance. ## A stadium artist in a room that is not a stadium Williams has spent more than three decades doing this, has sold over 85 million records, and has a back catalogue that functions as generational shorthand. What has always distinguished him live is the ability to turn a set into something closer to a conversation with the room. That quality is easier to deliver to a few hundred people than to a stadium, which is the argument the evening rests on. The distance between performer and audience effectively disappears, and the result belongs to one night and one group of people rather than to a tour. Robbie Williams headlines the evening on August 9. Source: Courtesy of Big Art Festival ## Why events like this exist now The luxury market has been moving for several years from things you can buy toward experiences that cannot be reproduced at scale. Value attaches less to the name on the poster than to the context around it: where it happens, who is in the room, how the night is paced, and how close you actually get. Big Art Festival has spent five years building a format at that intersection, mixing music, art, fashion, gastronomy and hospitality, and drawing an audience of collectors, entrepreneurs, family offices and cultural figures. The Porto Cervo edition marks the project's fifth anniversary. ## Jewellery as part of the programme Chopard returns as a partner, continuing a long standing relationship with the festival. Rather than staging a conventional presentation, the Maison will show Haute Joaillerie pieces during dinner, paired with silhouettes from Caroline's Couture, so the jewellery moves through the evening as part of the visual narrative instead of sitting behind glass. DENZA, the premium brand within the BYD Group, joins as the other principal partner and brings the technology dimension, showing its own reading of contemporary luxury built around intelligent design and comfort. ## The build to the headline set The music arrives in stages. The saxophonist Max Merseny opens the tone of the evening, followed by the Esteriore Brothers, the Italian ensemble known for reworking the classic Italian songbook. Williams closes it. The Esteriore Brothers perform ahead of the headline set. Source: Courtesy of Big Art Festival Guiding the night is Eleonora Incardona, one of Italy's most recognisable television presenters and a leading sports broadcaster, whose presence anchors the evening in its Costa Smeralda setting. Eleonora Incardona hosts the Porto Cervo edition. Source: Courtesy of Big Art Festival ## What the organisers say Maxim Berin, chief executive of Berin Iglesias Art and the founder of Big Art Festival, frames it as a single continuous piece rather than a bill of separate acts. “Robbie Williams in Porto Cervo is far more than a concert. We are creating a world-class immersive experience where every element from the arrival and the dinner to fashion, music and gastronomy becomes part of one emotional story. Today, the opportunity to experience an artist of Robbie Williams' calibre in such an intimate setting is exceptionally rare. Our ambition has always been to create moments that remain with our guests long after the evening ends.” Maxim Berin, chief executive of Berin Iglesias Art and founder of Big Art Festival. Source: Courtesy of Big Art FestivalBerin with Robbie Williams. Source: Courtesy of Big Art Festival ## Details Big Art Festival takes place at the Romazzino, a Belmond hotel, in Porto Cervo on August 9, 2026. Tickets are available through the official event page. --- Originally published by Star Life. Free to cite with attribution and a link to https://starlife.channel/article/robbie-williams-will-headline-a-private-evening-in-porto-cervo.